Frugi

Frugi is a popular children's clothing brand known for its vibrant, organic cotton designs and commitment to sustainability. With a focus on ethical production, Frugi offers clothes that are not only fun and comfortable but also eco-friendly.

The brand promotes a circular fashion approach through its recycling scheme, where customers can send back their outgrown Frugi items to be recycled or re-loved, reducing waste and encouraging a more sustainable future for kids' fashion.